Website Privacy Policy

Last Revised: January 2014

1. INTRODUCTION.  Performance Analytics Inc. and Model Capital Management LLC (“us,” “we,” or “Company”) are committed to respecting the privacy rights of its customers, visitors, and other users of the Company Website (the “Site”).  We created this Website Privacy Policy (“Privacy Policy”) to give you confidence as you visit and use the Site, and to demonstrate our commitment to fair information practices and the protection of privacy.

2. INFORMATION COLLECTION PRACTICES

2.1. TYPES OF INFORMATION COLLECTED

(a) TRAFFIC DATA COLLECTED. We automatically track and collect the following categories of information when you visit our Site: (1) IP addresses; (2) domain servers; (3) types of computers accessing the Site; (4) types of web browsers used to access the Site; (5) referring site; (6) pages visited on the Site; and (7) the duration of your visit to the Site (your “Session”) (collectively “Traffic Data”). Traffic Data is anonymous information that does not personally identify you but is helpful for improving your experience on the Site. We also use “cookies” to differentiate one user from another, and to pass information from page to page during a single user’s Session (see this url for a detailed explanation of how cookies may be used on this Site).

(b) PERSONAL INFORMATION COLLECTED. In order for you to access certain services that we offer via the Site, we require you to provide us with certain information that personally identifies you (“Personal Information”). Personal Information currently includes the following categories of information: Contact Data (such as your name, and e-mail address)

2.2. USES OF INFORMATION COLLECTED.

(a) USE OF INFORMATION. We may use Contact Data to send you information about the Company or our products or services, or to contact you when necessary.

(b) SHARING OF PERSONAL INFORMATION. We do not share information we collect from you on this Site with third parties.

(c) USER CHOICE REGARDING COLLECTION, USE, AND DISTRIBUTION OF PERSONAL INFORMATION. You may choose not to provide us with any Personal Information. In such an event, you can still access and use much of the Site; however you will not be able to access and use those portions of the Site that require your Personal Information, such as the free trial subscription of the PAR Model™ report.

3. CONFIDENTIALITY AND SECURITY OF PERSONAL INFORMATION. Except as otherwise provided in this Privacy Policy, we will keep your Personal Information private and will not share it with third parties, unless such disclosure is necessary to: (a) comply with a court order or other legal process; (b) protect our rights or property; or (c) enforce our Terms of Service.

3.1. PUBLIC INFORMATION. The Site may contain links to other websites. We are not responsible for the privacy practices or the content of such websites. We may also make chat rooms, forums, message boards, and news groups available to you. Please understand that any information that is disclosed in these areas becomes public information. We have no control over its use and you should exercise caution when deciding to disclose your Personal Information.

4. UPDATES AND CHANGES TO PRIVACY POLICY. We reserve the right, at any time and without notice, to add to, change, update, or modify this Privacy Policy, simply by posting such change, update, or modification on the Site and without any other notice to you. Any such change, update, or modification will be effective immediately upon posting on the Site.

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